JumpStart: IdeaExchange Blog

CB Insights recently published a report that showed Ohio is #3 in the nation for providing grants to innovative, early-stage, scalable companies.

The graph above is from the report, which shows that Ohio’s state government provided 14% of all grants awarded to support innovative companies and activities in the last five quarters.

While I am as cautious in general of large government funding programs as anybody these days, I’m also incredibly encouraged to see the state of Ohio’s commitment, relative to other states, to encouraging more innovation and entrepreneurship. 

It’s not new news that Ohio’s government leadership, on both the Republican and Democratic sides, have supported Ohio Third Frontier, Ohio’s program to accelerate innovation in the state through research, technology commercialization, and entrepreneurship. JumpStart folks have blogged about Ohio Third Frontier in the past, including the results of the program to date (such as over 55,000 jobs and venture capital investment growing at more than twice the national rate.)

What is exciting and new is to see third party validation that the state’s activity is one of the leaders in the country.    

Seeing this relative leadership, it’s less surprising that Ohio is now seeing results in private sector activity. According to the National Venture Capital Association and its MoneyTree data from Thomson Reuters, Ohio was a top 10 state for its volume of venture capital investments in 2009, up from a top quartile state in 2008 and lower than that in previous years. Of the client companies with which JumpStart works, some of them used some of this state grant funding for initial capital (or received an investment from JumpStart Ventures, also a recipient of Ohio Third Frontier grant funding) and then went on to raise risk capital afterwards. They were able to use state grants to develop their companies to the point at which they were in the range of acceptable risks for for-profit investors, and then secure that follow-on funding. They are great examples of how state dollars are being leveraged to generate private sector dollars and private sector jobs.    

I’m somewhat familiar with the results of the Ben Franklin program in Pennsylvania and the results of organizations that have received Ben Franklin funding (such as Innovation Works). They are similarly impressive. So whatever your personal political position is relative to government programs, don’t you want your state’s entrepreneurs to be raising private sector dollars and creating jobs, no matter what was needed to spur that activity?

Cathy Belk is the Chief Marketing Officer of JumpStart. She specializes in branding, marketing communications, and business management. She brings 16+ years of experience in a variety of marketing and business roles, but gets her energy from working daily with entrepreneurs and their growing companies.

I just read a copy of the Global Detroit Study, which “revealed the important role that the foreign born play in transitioning our region’s struggling auto manufacturing economy into to the New Economy”. This wasn’t a surprising conclusion given the facts revealed in the study, by the NVCA, and in Richard Herman’s book “Immigrants Inc.”:

• Foreign born people comprise only 12.5% of the U.S. population but possess half of all new Ph.D.s in engineering.
• Foreign born people account for 45% of all new Ph.D.s in life sciences, physical sciences, and computer sciences; and 40% of all new masters degrees in computer sciences, physical sciences and engineering.
• In the workplace, 24% of all scientists and engineers with bachelor’s degrees are foreign born and 47% of all scientists and engineers with doctorate degrees are foreign born. One quarter of all practicing physicians in the U.S. are foreign born.
• Foreign born people are 1.8x more likely to start a business than those born in the U.S.
• Over 50% of tech companies in Silicon Valley have a foreign born founder (including Google, Yahoo, Intel, PayPal, Sun Microsystems, and YouTube).
• Foreign born inventors apply for around 35% of international patent applications filed within the U.S.
• Foreign born people founded 25% of all public venture backed companies in the U.S. between 1995 and 2005, and within the high tech arena, this ratio shot up to 40%.

This is not a new phenomenon; consider American history and the entrepreneurial legends of the past: DuPont, Pfizer, Dow Chemical, Procter & Gamble, and Diebold were all started by foreign born people. Even Andrew Carnegie was born in Scotland before emigrating to the U.S. with his parents and becoming one of the most influential entrepreneurs and industrialists of his time.   

10% of JumpStart Ventures portfolio companies have been started by foreign-born entrepreneurs, including: Echogen Power Systems, Embrace Pet Insurance, Electron Database, CardioInsight, and Great Lakes Pharmaceuticals. All of these companies have been making tremendous progress, as we have been reporting through JumpStart Connect and other vehicles. The team at CardioInsight is a great example of many of the statistics demonstrated above: Ping Jia and Charu Ramanathan, two co-founders, were here getting PhDs from China and India, respectively. In the course of their research, they identified a technology with commercial potential, and have been working on growing the company since. CardioInsight has not only raised JumpStart Ventures money, but also brought in a CEO to lead the company through the next stage of growth, one who has previously led exits in a similar space. Where is the CEO from? Canada.

We need more of these types of stories in Northeast Ohio, plain and simple. Whereas Northeast Ohio and particularly Cleveland grew into a leading city in the U.S. because of immigrants, the rate at which these people have come to the region has slowed dramatically in the last fifty years. Luckily, lots of people are worried about this and there are several initiatives around town to make Northeast Ohio more welcoming to immigrants. One that I find incredibly exciting is TiE Ohio, the Ohio Chapter of The International Entrepreneurs. A little over a week ago, the chapter featured a talk by Dr. Hiroyuki Fujita, the founder and CEO of 3 year old Quality Electrodynamics (QED), a company on Forbes’ 25 Most Promising Companies list with over 60 employees today. Dr. Fujita’s story is similar; he arrived at Case from Japan to get a PhD, incubated his company for two years while proving out his imaging technology, and since that time, has secured global customers such as Phillips and Siemens, leaders in the field of imaging and MRIs. This event was just an example of the activities TiE is leading in the region; in the fall, they will have the International Entrepreneur Awards, a business plan competition for entrepreneurs, more networking support, and most of all, mentoring opportunities. I want to see you at the next event.

Other ways you can get involved with this exciting Northeast Ohio community of foreign born entrepreneurs, or entrepreneurs-to-be? 

1. Engage with JumpStart’s Launch100 program to get help growing your early-stage business.
2. Sign up for Inside Inclusion and JumpStart Connect to hear the latest and greatest on everything related to entrepreneurship in Northeast Ohio.
3. Hire an intern. There are a number of foreign-born students at local universities whose education and experience will benefit your company. Let me know if you are interested.
4. Share your stories with us so we can share them.

Any other ways I didn’t mention here? Let us know!

Cathy Belk is the Chief Marketing Officer of JumpStart. She specializes in branding, marketing communications, and business management. She brings 16+ years of experience in a variety of marketing and business roles, but gets her energy from working daily with entrepreneurs and their growing companies.

I just returned from the NVCA strategic communicators’ meeting in the fabulous Microsoft NERD Center in Boston (Incidentally, NERD stands for Northeast R&D, but they fully embrace the acronym — love that). It’s a do-not-miss event for me because I always leave with a handful of new tools, tricks, or knowledge. This time, it was the session with HubSpot CEO Brian Halligan which rocked my world in all good ways. Here are the 5 things I took from his presentation (with many thanks and all credit to Brian…).

(As a bit of set up, Brian’s core belief is that we have been through a seismic marketing transformation in that we have moved from push marketing (content is pushed to people, who have little control over it - think TV advertising) to “get found” marketing (content is available and people find it have the control, or the power, over how other people can find it.)

5. To see what a marketer has “done”, just go online. Brian recommended that any portfolio company hiring a director/VP of marketing look at the online presence the person has led or created…whether that be a website, LinkedIn profile, Facebook page, blog, twitter activity, or other content. Look at it and discuss it together. If that person doesn’t have substantive experience that impresses you, the person might still be a very smart, capable marketer, but one with old school skills. Is that what you want?

4. Content is king. Marketers now need to think like publishers. What is the content that you want to make available? Ebooks? White papers? Webinars? Videos? Obviously it’s got to fit with what makes sense to your audience, but making it available is what attracts people to you. With nothing to attract people, how will your audience/customers/constituents engage with you?

3. Marketing departments will be changing dramatically. As JumpStart’s web presence work has grown, I’ve noticed a shift in our work, with much more of it in digital communications and distribution (such as video, SEO, blog distribution, etc) relative to even a year ago. Not surprising, says Halligan, who suggested that marketing departments of today and tomorrow would actually be organized differently: 1) people who create “get found” content (e.g. writers, videographers, etc), 2) people who convert those people who have found you into customers, advocates, or brand loyalists, and 3) people who analyze results and push the organization to continuously evolve.

2. Relationships and connections still matter. While in the past relationships and connections were fostered or nurtured in person vs. the current norm of online, the number of people with whom you are connected still matters. In fact, in a world where content distribution is a major objective and it occurs through individuals who control that distribution, perhaps those relationships matter more. As an example, Halligan mentioned that he hired someone who brought with him 20,000 blog followers. Those connecting assets are actually an important part of your resume. Have you thought of hiring someone based on their online connections?

1. Marketing can create your strategic advantage. Warren Buffett said that in business, you strive every day to build a moat around your company that will protect your business from competitors; every day, you work to make that moat wider, deeper and swifter. Halligan notes that if you are doing the things outlined above– creating connections, strengthening your links to your customers/audience members, and building them aggressively– you are effectively making a moat that it is almost impossible for your competitors to cross. That’s why it’s worth doing.

What do you think?

Cathy Belk is the Chief Marketing Officer of JumpStart. She specializes in branding, marketing communications, and business management. She brings 16+ years of experience in a variety of marketing and business roles, but gets her energy from working daily with entrepreneurs and their growing companies.

I know you were impressed about the progress being made in Ohio when you read my colleague John Dearborn’s blog just a few weeks ago. Maybe you were even a little surprised! After all, it’s not entirely intuitive (not yet, anyway) that Ohio’s venture capital activity would have grown at double the national average for the last five years, or that the state’s Ohio Third Frontier program would have already created more than 41,000 jobs.

After so much good news on our progress such a short time ago, it might be surprising that I have three more reasons Ohio should be on rooftops, shouting about its progress. I’m not surprised, because the velocity of Ohio’s growth is accelerating; it’s why we continue to have success after success to talk about. So — that said — here are three more reasons why you can brag about progress in Ohio:

• #1 in the country in deals supported by the government. ChubbyBrain’s new report on government funding was just published by FastCompany, and included a look at where the government funding going into company deals was allocated. Ohio was #1 based on number of deals, followed by California and Massachusetts. The fact that California and Boston were second and third on the list shows that the government isn’t funding companies where nobody else is funding them; on the contrary, government funding — like private sector funding — goes where the companies are most competitive and promising.
• BusinessWeek’s inaugural list of World’s 25 Most Intriguing New Companies included Phycal and Freedom Meditech, both of which have received JumpStart Ventures investment. Check out the current publication for the profile of Phycal, one of just five companies with a longer writeup. (You don’t want to miss learning about the CEO’s “romance with algae”!) These companies had to compete with global companies on both the originality of the idea and the progress that’s being made in order to make it on the list.
• My own experience at the NVCA meeting in Palo Alto, CA. When meeting with other communicators to be briefed on VC policy and communication issues, the head of marketing of a well-known venture capital firm said to me directly, “What is going on in Ohio? I can’t believe how (they’ve) seemingly come out of nowhere and now, (they) seem to be everywhere.” Given all the “braggin’ rights” we have, you can imagine how I answered that!

Cathy Belk is the Chief Marketing Officer of JumpStart. She specializes in branding, marketing communications, and business management. She brings 16+ years of experience in a variety of marketing and business roles, but gets her energy from working daily with entrepreneurs and their growing companies.